SEVENFRIDAY is about Freedom. For people in some regions, the simple freedom of stepping on their own soil represents a mortal risk. Ones of those regions is Laos. It was the most bombed area in the world and still to this day it’s covered with bombs and landmines, even more than 40 years after the war. Many loose their lives or are disabled because of these remnants of war.
As a global, community centred brand, SEVENFRIDAY feels committed to take social responsibility. To support the courageous people in clearing the fields and demining Laos we launch the #freetowalk project to raise awareness and launched the M1/05 to raise much needed funds.
100% of the sales of each M1/05 FREEDOM Limited Edition (100 pieces) goes to support Handicap International, clear landmines in Laos so the people there can be #freetowalk, free from danger and free from fear.
1 watch sold = demining an area equivalent to 4 tennis courts
100 watches sold = demining an area equivalent to 20 football pitches
Please support this project, by uploading your own #freetowalk video on social media or purchase one of the 100 M1/05 watches here
Nov 04, 2016
The M1/05 Handicap International cleared 20 football pitchs of land mines in Laos