About Us

SEVENFRIDAY is not just a watch brand. It’s a life attitude.

Born and headquartered in Zurich, Switzerland, SEVENFRIDAY was created with a simple idea: life shouldn’t be lived waiting for the weekend.

The name says it all — enjoy life, have fun and live every day as if it were Friday.

With a distinctly non-conformist approach to design, SEVENFRIDAY challenges the conventions of traditional watchmaking.

Inspired by industrial design, architecture, art, engineering and contemporary culture, our watches and accessories are created for people who choose to express themselves differently.

Bold. Unconventional. Unexpected.

But SEVENFRIDAY has always been about more than the products we create.

Across the world, a diverse community of people connects through a shared mindset — curiosity, individuality, creativity and the confidence to follow their own path. It is this community that brings the SEVENFRIDAY spirit to life.

We believe in pushing boundaries, questioning established norms and creating according to our own beliefs, dreams and experiences.

SHOW ME, DON’T TELL ME.

It is more than our tagline.

It means emotion over explanation. Action over words. Creativity over unquestioned standards.

It is about experiencing life rather than simply talking about it.

It is about choosing your own Friday.

Welcome to SEVENFRIDAY India.

Join the community and share the #liveSEVENFRIDAY attitude.