Sevenfriday Stories

Shooting RED CARBON

Shooting RED CARBON

Take the calm and idyllic landscape of Silvaplana, add fast cars and an equally exciting watch, this sets the scene for the Red Carbon photoshoot. Needless to say the shoot was, in true SEVENFRIDAY fashion, everything but conventional! The day started early, the SEVENFRIDAY team headed out into the alps to shoot the opening scene; a timelapse of the sun rising over the mountain landscape....

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SEA, SAND, AND SEVENFRIDAY

SEA, SAND, AND SEVENFRIDAY

For all those of you who came up with another word… well there will be time for that too! There are as many watches you can wear to the beach as there are grains of sand, but how many have succeeded in capturing the free and fun spirit of summer? The BEACH CLUB has managed to do just that! The translucent acqua blue of its...

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