Sevenfriday Stories

SEVENFRIDAY - SPACES "THE PLACE TO BE"

SEVENFRIDAY - SPACES "THE PLACE TO BE"

Three years ago Zurich-based lifestyle brand SEVENFRIDAY opened it’s first Space - a place where people could interact with friends, take some food, drinks and relax. Fast-forward to 2019 and the opening of their 25th Space in Shanghai.For those in the dark, SEVENFRIDAY sell unique watches - predominately - as well as a growing eyewear offering, bracelets and limited edition apparel, but that isn’t the...

Read more

SEVENFRIDAY X BUSBYWEBB

SEVENFRIDAY X BUSBYWEBB

We’re quite fascinated by the process of how brands become brands. Contrary to some beliefs, it’s not as simple as just thinking up a name and logo that feels ‘cool'. The standard development of a brand from scratch or re-branding can be a lengthy process and takes patience and willingness to be both transparent and collaborative - perhaps easier said than done. With this in...

Read more