What does a watch made by a bear
look like?
The T2/07 aka “T-Riley” is the newest addition to the playful T-Series. With predecessors like the T-Tiger, T-Beach Club and the T-Cocorico, expect nothing short of a watch that puts a smile on your face!
Apart from the distinctive design language and no-nonsense attitude, SEVENFRIDAY is known for something, or rather someone else: their Mascot Riley. The popular and loved little teddy tried his hand at the newest T-model and proved to bear-ly be a watchmaker. SEVENFRIDAY entrusted him with full creative control over the T2/07‘s
skeletonized movement. Riley‘s attempt to slip seamlessly into the role of
watchmaker didn‘t go according to plan. As it turns out, quite a bit of patience and
expertise is needed to create and assemble a watch dial. Particularly one as
intricate and complex as that of the T model. Riley may have skipped some
steps and improvised along the way. That is the only way to explain the explosion of
spirals, screws and bolts that make up the dial of the “T-Riley” model.
The origin story of the T2/07 may seem like a page out of a fairytale or fable but
the design of the newest T watch is no child's play. The original gold-brown PVD
combined with the black-tinted green color reinforces the double reading often
seen in SEVENFRIDAY pieces. In the case of the “T-Riley”, the quality of the
components and the formal creativity stand out from afar, but at a closer look, it's
the graphic creativity and the richness and interaction of the multi-level dials that
distinguish and elevate it.
SEVENFRIDAY created the T2/07 in collaboration with renowned Hungarian artist
Kata Kerekes. She is known for her unique skill at storytelling through playful and
detailed graphics for which she has won a number of prestigious prizes. In the
past, Kata Kerekes collaborated with SEVENFRIDAY on their Tiger NFTs,
dreaming up an endless amount of sassy tiger characters. Kata was also behind
the equally entertaining visuals on the M2/04 aka “Whisky” and T-Beach Club
packaging.
A quick glance doesn‘t do her work justice, the longer you look the more
the story unravels and funny details unfold. Her history with the brand and
particularly the Tiger series and her undeniable talent for visual storytelling
made her the ideal person to convey Riley‘s adventures.
So, watchmaking may seem like serious business, and at times, it really is.
However, at SEVENFRIDAY there's a lightness and humor to everything we do.
Come on, you can‘t take yourself too seriously!
