Who said industrial design had to behave?
The C1/01 tears up the rulebook and throws SEVENFRIDAY headfirst into the unapologetically wild world of PAPA DON’T PREACH. Loud colours. Fierce energy. Zero interest in fitting in.
At the centre of the dial sits an Indian Leopard Cat surrounded by surreal patterns, layered textures, and fantasy-driven artwork pulled straight out of the Papaverse. Every detail feels rebellious, expressive, and deliberately over the top — exactly how both brands intended it.
But underneath the chaos still sits pure SEVENFRIDAY DNA. Layered architecture. Mechanical-inspired design. Brutal stainless steel construction. Just reimagined through a more playful, fashion-fuelled lens.
The softer “squircle” case introduces a completely new silhouette for SEVENFRIDAY, while the heart-shaped crown and vibrant turquoise detailing push the watch fully into statement territory.
This isn’t made to quietly match an outfit.
It’s made to own the room.
And naturally, it’s connected. Embedded NFC technology links the C1/01 directly to the SEVENFRIDAY App for secure authentication and access to the global 7F community.
Part fashion.
Part machine.
All attitude.
Show me, don’t tell me.
