A NEW SHAPE. A RETRO SOUL. THE SAME REBELLIOUS SPIRIT.
Meet the all-new R-Series, where vintage inspiration meets contemporary design in an exciting evolution of the SEVENFRIDAY universe.
Taking its name from Retro, the R-Series marks a bold new chapter for the Swiss brand. At just 40mm, it's the smallest SEVENFRIDAY ever created, introducing a refined, almost-round cushion-shaped case that challenges the brand's own design conventions while staying true to its unmistakable identity.
Inspired by the expressive spirit of the 1960s, the R-Series combines clean architectural lines, layered dials and subtle gold accents with modern watchmaking. An automatic movement with a day-date function, double-domed sapphire crystal and integrated NFC technology complete this distinctive collection.
More versatile. More understated. Yet unmistakably SEVENFRIDAY.
The R-Series isn't about looking back. It's about reimagining the past with a distinctly modern attitude.
RETRO BY INSPIRATION. SEVENFRIDAY BY NATURE.
Show Me, Don't Tell Me.
